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Year-Round Tourism Campaign
Provisional data shows air traffic for Palma de Mallorca at 22,726,459 passengers for 2011, that’s a 7.6% increase on 2010 when just over 21 million passengers passed through the Airport. With the Island on a high, Palma this month launched a public-private “Palma 365” campaign to encourage year-round tourism to this exquisite Balearic capital city.
Initiated by Palma’s Councillor for Tourism, Francisca Bennassar Tous, Palma 365 aims to develop new ideas and offers to attract winter visitors as well as ensuring that its virtues are recognised by a wide international audience. Public institutions such as the Port Authority and AENA (Airport Authority) have joined forces with private companies such as Air Berlin and Iberostar who have been enticed to participate on the promise of widespread PR offered by IMTUR (Municipal Institute for Tourism). Each business has pledged several thousand euros to Palma 365 with Palma Council matching this private sector investment creating a total of 3.6 million euros for the year.
